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SAMP has reached agreement to sell 45% stake in SETIC to GAUDER & Co. As part of the transaction SETIC will transfer some of its POURTIER low and medium voltage business to SAMP S.r.l. SAMP will have exclusivity rights to produce and sell POURTIER designed machine for low and medium voltage applications under the SAMP POURTIER brand.
SETIC will continue to supply POURTIER high speed concentric stranders and single twist machines as well as rigid stranders for overhead cables.
C2S, the service division of Setic S.A.S will also continue to develop a complete and modern services portfolio for existing and future POURTIER and SETIC equipment.
SETIC will continue to rely on production and commercial support from SAMP for SETIC machines made in China, which will continue to be manufactured in SAMP’s facilities in Changzhou, China with oversight from SETIC’s French engineers.
SAMP will also act as SETIC's agent in selected markets in South America, Africa, Middle East, Asia as well as in the Balkans.
SAMP China will continue to supply and support its Daloo machines. Part of The POURTIER low and medium voltage products, Daloo and existing SAMP Rotating machinery businesses will be combined to form a new, integrated SAMP Rotating product line. SAMP further retains the rights to utilize the Pourtier product name for five years.
The transaction clarifies the relationship between the two companies, ensuring continuity of products and services for each firm’s demanding international clients.
According to Jouni Heinonen, Chairman of SAMP: “This is a big step for both of our companies. It allows each firm to better serve its customers without losing any of the benefits of our complimentary products and services.”
Thierry Collard, CEO of Setic / Gauder & Co. notes: “This acquisition is a wonderful homecoming. It allows SETIC to focus on its core business and implement appropriate strategies and developments for each product range. It strengthens our global leadership in the production of equipment for data, industrial Ethernet, communication and automotive cables for the benefit of all stakeholders. The reorganization of the POURTIER portfolio will also allow SETIC to offer POURTIER equipment for overhead, high and very high voltage cables. Ultimately, this is a big step forward for SETIC and its subsidiaries, for SAMP and above all for our customers and the wire and cable manufacturing industry.”
The SAMP Group was advised by Senior Counsel Fabio Macrì of Bonelli Erede attorneys. Financial advisory was provided by Jean Bergeret of the French firm Lenders Led Solutions.
Gauder & Co. and SETIC were advised by Partner Antoine Disbecq and Counsel Julie Molinie of the French law firm Racine. Financial advisory was provided by Marco Pezzetta of the Italian firm MPRD & Partners.
For more information contact
Jouni Heinonen, Chairman, SAMP S.r.l & Managing Partner, HVD Partners
Email jouni.heinonen@hvdpartners.com
Tel. +41 79 514 61 92
Thierry Collard, CEO & President of GAUDER & CO / SETIC
Email thc@gaudergroup.com
Tel. +33 67 498 15 32
About SAMP
SAMP is a globally recognized leader in the design and production of precision wire and cable manufacturing equipment. The company provides life-cycle management, spare parts and service for a vast installed base developed over many years. Founded in 1936, the company has maintained a legacy of Italian engineering innovation and craftsmanship to Wire the World.
About SETIC
Since 1948, SETIC is a pioneer in designing and building machinery to meet the constantly involving wire & cable development, focusing on data/lan, automotive and specialty cables. Pourtier, founded in 1860, is specialized on designing and building innovative and reliable machines for the production of power and submarine cables. C2S, a strategically tailored division of Setic S.A.S & Pourtier, with various location worldwide, provide in-depth knowledge and support to assist the wire & cable industry maintaining, repairing, upgrading existing machines, including all machine brands and The BowTechnology division, provide the wire & cable industry with tailored high quality, energy efficient bow for all brands double twist machines.
